During is this last week I covered five tips and re-thinking your message and strategy. Which has become critical during these times. A great marketer once said that you need to think like your customer. The fact is that, during times of crisis, most people are not in the buying mood. They are trying to figure out how to survive in the short-term and plan for their welfare in the long-term. How can you help them to simplify their life and What can you offer now that
will ease their mind providing a solution to their problems now?
Be mindful of your message and how the message will be interpreted by your prospects — and plan to adjust it to be sensitive to what they are experiencing. Consider providing a simple convenience to your current renters that can go a long way for them, like sending out coupons to food delivery or other local services.