While the coronavirus pandemic kept Americans at home and away from friends and relatives, many have discovered the joy of the Zoom happy hour.

It may not be quite the same as sitting next to or across the table from loved ones, but having a drink with them during a video chat has been a great way to fight off loneliness, bridge the social distance, and feel connected in the COVID-19 era.

In the apartment industry, Zoom specifically and video-call technology, in general, have been lifesavers as well. Through these tools, operators have been able to keep leasing to new residents while also hosting online events that enrich the lives of their current residents.

Make no mistake: Video-call technology is vital to the health of your apartment portfolio in the COVID-19 e